The challenge
The Naked Tiger is a bold, sexy apparel brand with strong traffic. The brand was paying for visitors and collecting signups, but its emails weren't converting. Subscribers came in and stayed quiet.
The founders knew email was underperforming but didn't have time to fix it. With too many other priorities, they couldn't commit to the consistent testing and sending that email needs to work.
Our approach
Phase 1
Finding what the audience responds to
We took full ownership of the email program and started with structured testing across the variables that matter most in fashion:
- Design language: layouts, visual styles, and how product is presented.
- Copy style and length: short and punchy vs. story-driven.
- Model imagery: which looks, poses, and styling drove the most clicks.
- Each test fed the next, until we found the design language that consistently converted best.
Phase 2
Testing what drives the purchase
With the creative dialed in, we moved to what gets people to buy:
- Offers and promotions: which incentives moved revenue and which just cut into margin.
- Personalized outfit choices: which products each customer was most likely to buy.
Phase 3
AI-powered personalization
This is where the program changed.
- Custom AI agent. We built an agent that captures each contact's preferences and purchase history and recommends the outfits they're most likely to buy.
- Personalized product blocks. Using Klaviyo's built-in AI tools, every subscriber sees products chosen for them, not a generic grid.
- Conditional logic campaigns. One campaign, many versions. Content changes based on who's opening it.
- These personalized campaigns outperformed every previous winning campaign.
Phase 4
Rebuilding the flows
With proven design, copy, and personalization in place, we rebuilt every flow to follow the same winning patterns, with improved timing logic so messages land when each customer is most likely to act.
- The result: flows overtook campaigns as the account's top revenue source, building a steady base of automated revenue that doesn't depend on the next send.
The results
- $230k in revenue in 11 months.
- 590% increase in conversion from campaigns.
- Personalized campaigns outperformed all previous top campaigns.
- Flow revenue surpassed campaign revenue.
What this means for your brand
If you're paying for traffic and collecting signups that don't buy, the list isn't the problem. The emails are.
- Test first, then scale. We find what your audience responds to before committing to it.
- Personalization that actually personalizes. AI-driven recommendations based on each customer's real behavior.
- Fully managed. You focus on the business. We own the testing, building, and sending.
- Flows that carry the load. Automated revenue that keeps working between campaigns.
Getting signups that don't buy? We test, personalize, and manage your email so it finally converts.
