First order
Pop-ups & list growth
Pop-ups, quizzes and sign-up offers that turn visitors into email and SMS subscribers worth having, with consent captured properly and an offer that fits your margins.
For Shopify and D2C brands growing customer lifetime value
You paid for the traffic. We turn it into customers who keep coming back.
GrowLTV is a done-for-you lifecycle marketing team. We plan, build and run your list growth, email, SMS, chat, loyalty, referral and subscription programs, from the pop-up that wins the first order to the flows that keep customers coming back. More revenue from the channels you own. You approve. We do the work.
Free. No obligation. You keep the fix list either way.
- Visit 1Join for your picksThree quick questions, and your matches arrive by email.
- Day 1Welcome inThe story behind the brand, and what to try first.
- Day 3Still deciding?Your cart is saved. Reply with any sizing question.
- Order 1 + 24 daysRunning low?Your points are ready to use on a refill.
- Order 3Welcome to VIPEarly access is yours from today.
Illustration of a customer lifecycle. Not a client example.
Platforms we work in
- Klaviyo
- Postscript
- Attentive
- Klaviyo SMS
- ManyChat
- Recharge
- Skio
- Shopify
Independent agency. Not affiliated with, or endorsed by, these platforms.
The lifecycle gap
Most brands pay for every visit, then let it walk away.
Ads buy the visit. Turning that visitor into a first order, and a first order into a loyal customer, happens in the channels you own, and in most stores nobody owns them.
- Last year
The flows were set up once
A pop-up, a welcome code and a cart reminder went live, and nobody has opened them since. Nobody is quite sure what they say anymore.
- This month
New subscribers get a code, then silence
The welcome email sends a discount and stops. Campaigns go to the whole list, so your best customers and people who never bought get the exact same message.
- Next quarter
Ads keep carrying the load
If your own channels don't convert subscribers and bring buyers back, you pay for both again with ads. The more acquisition costs rise, the more that hurts.
Owned channels turn the traffic and customers you've already paid for into revenue.
What changes
Lifecycle revenue that runs without landing on your desk.
Outcome
More revenue from traffic and customers you already have
First orders from subscribers who haven't bought yet, then second orders, bigger baskets, subscriptions and referrals from people who already trust your brand.
Confidence
A plan built on your own data
We start from your traffic, sign-ups, orders, flows and lists, not a template. Every recommendation comes with the reason behind it.
Speed
Fix what's live before building new
Broken or outdated flows that already get traffic come first, so the work starts paying off from what you already have.
Effort
You approve. We do everything else.
Strategy, copy, design, build, QA, sending and reporting. Your job is a quick review, not a second shift.
Services
Every owned channel, from first visit to loyal customer.
One team owns the whole lifecycle: winning the first order, earning the next one, and measuring what each customer is worth. Email, SMS, chat, loyalty and subscriptions work as one system instead of five disconnected tools.
First order
Welcome series
The first emails and texts a new subscriber gets: brand story, best-sellers, objection handling and a reason to buy now, so a sign-up becomes a first order.
First order
Browse & cart abandonment
Separate browse, cart and checkout recovery across email and SMS, timed and worded for how close the shopper was to buying.
First order
First-purchase nurture
For subscribers who finished the welcome series but haven't bought: education, reviews you already have, product finders and well-timed offers.
Every stage
Email marketing
Klaviyo flows, campaigns, segmentation and deliverability, run end to end. Branching by behavior and lifecycle stage, not one message for everyone.
Every stage
SMS marketing
Postscript, Attentive or Klaviyo SMS with its own role: timely, short, two-way, and never just a copy of your emails.
Every stage
Chat automation
ManyChat for Instagram and Facebook Messenger, plus WhatsApp: comment-to-DM, product finders, FAQs and opt-in capture.
Repeat orders
Post-purchase journeys
Onboarding, how-to content, review requests and replenishment timing, different for first-time and repeat buyers.
Repeat orders
Loyalty programs
Points, tiers and perks designed around the behavior you want more of, then promoted in every channel so customers actually use them.
Repeat orders
Referral programs
Give-get incentives that make sense for your margins, placed where happy customers are most likely to share.
Repeat orders
Subscription programs
Subscribe-and-save on Recharge or Skio: offer design, portal experience, dunning and save flows that cut avoidable churn.
Repeat orders
Win-back
Lapsed-customer journeys timed to your real purchase cycle, with sunset rules that protect deliverability.
Every stage
Lifecycle & LTV analytics
Sign-up to first-order conversion, repeat purchase rate, time to second order, cohorts and LTV, in a monthly scorecard you can actually make decisions from.
What we build
The pieces of a lifecycle system.
A look at the formats we design, write and build. These are illustrations made for this site with a sample brand, not client work.
- Sample BrandEmail
Welcome in
- The story behind what you just found
- How customers like you use it
- A small thank-you for joining
Welcome series - Sample BrandSMS
Still thinking it over? Your cart is saved for you.
Any questions on sizing? Just reply here.
Does it run large?
Abandoned checkout SMS - Sample BrandInstagram DM
Hey! Here's the guide you asked for 👇
Want a quick recommendation?
Yes pleaseJust browsing
Instagram comment-to-DM - Sample BrandLoyaltyGold member
- Early access to launches
- Free shipping on every order
- Birthday surprise
VIP tier card - Sample BrandReferral
Give one, get one
Your friend gets a first-order perk. You get one when they buy.
Copy my linkReferral share card - Sample BrandSubscription
Before you go…
- Skip next delivery
- Swap to a different item
- Deliver less often
Subscription save flow - Sample BrandEmail
Getting the most from it
- Step 1: the first-week routine
- Step 2: the most common mistake
- Step 3: when to restock
Post-purchase how-to - Sample BrandScorecard
Repeat rate by cohort
Illustrative layout, no data
LTV scorecard
Illustrative concepts only. Real client creative will be shown here once brands approve it.
Do the math
What would more repeat customers be worth to you?
Use your own numbers. Nothing is sent anywhere; the calculation happens in your browser.
This is simple arithmetic on the numbers you enter (new customers × 12 × the change in second-order rate × order value). It isn't a forecast or a promise of results.
Playbooks
Situations we're built to fix.
No borrowed results here. These are the problems we see most often across the customer lifecycle, and exactly how we approach each one.
Subscribers who sign up but never buy
- The situation
- The pop-up collects emails, the welcome email sends a code, and most new subscribers never place a first order. Browse and cart reminders are generic or missing.
- What we do
- We rebuild the path to the first order: a sign-up offer that fits your margins, a welcome series that answers objections, behavior-based browse, cart and checkout recovery, and nurture for subscribers who still haven't bought.
Typically includes
- Pop-up & offer
- Welcome series
- Abandonment flows
- Non-buyer nurture
SMS that's just email, shorter
- The situation
- Texts repeat the email calendar, so subscribers get the same message twice and unsubscribe from the channel that should feel most personal.
- What we do
- We give SMS its own job: timely, conversational, high-intent moments, with quiet hours and frequency rules across both channels.
Typically includes
- Channel roles
- SMS flows
- Two-way replies
- Frequency rules
A list trained to wait for discounts
- The situation
- Every campaign leads with a code, margins are thin, and full-price sales slow down between promotions.
- What we do
- We rebuild the calendar around product stories, education and VIP access, and save offers for segments where they change behavior.
Typically includes
- Campaign calendar
- Segmentation
- Offer strategy
- VIP tier
Subscribers who cancel after the second box
- The situation
- Subscribe-and-save signups look healthy, but churn spikes early and there's no save path when someone tries to leave.
- What we do
- We map the cancellation reasons, add skip, swap and pause options, build save flows, and fix the early subscriber experience.
Typically includes
- Recharge / Skio setup
- Cancel flows
- Dunning
- Onboarding
Instagram DMs nobody has time to answer
- The situation
- Comments and DMs pile up with sizing, shipping and product questions, and interested shoppers drift away unanswered.
- What we do
- We build ManyChat automations for comment-to-DM, FAQs and product finders, and capture email and SMS consent along the way.
Typically includes
- Comment-to-DM
- FAQ bots
- Opt-in capture
- WhatsApp flows
Nobody knows what a customer is worth
- The situation
- Revenue is tracked daily, but sign-up conversion, repeat purchase rate, time to second order and cohort LTV are unknown, so nobody can say which stage to fix first.
- What we do
- We set up a lifecycle scorecard from your store and platform data and review it with you every month, so decisions come from cohorts, not opens.
Typically includes
- Sign-up to first order
- Repeat rate
- Cohort LTV
- Monthly review
The free audit
A full lifecycle review, free, and the fix list is yours.
Most audits are a sales call in disguise. This one is the actual first step of the work: we go through your accounts and hand you the plan.
The LTV Growth AuditFree
- 01
First-Order Funnel Review
Pop-ups and sign-up offers, the welcome series, browse, cart and checkout recovery, and nurture for subscribers who haven't bought yet.
- 02
Flow Gap Map
Every automated flow you have from sign-up to win-back, every one you're missing, and which ones are leaking.
- 03
Campaign & Segment Teardown
Who gets what, how often, and where one-size-fits-all sends are costing you.
- 04
SMS & Chat Check
Whether SMS, Instagram, Messenger and WhatsApp each have a real job, or just echo email.
- 05
Deliverability Health Check
Sending domain authentication, list hygiene and engagement signals that decide inbox placement.
- 06
Loyalty, Referral & Subscription Scan
Which programs fit your products and margins, and how the ones you run are performing.
- 07
Prioritized Fix List
Everything we found, ranked by likely impact and effort, so you know exactly what to do first.
- 08
Strategist Walkthrough
A call with a GrowLTV strategist to go through the findings, answer questions and talk through options.
Yours to keep, either way
Use the fix list with your own team, another agency, or us. There's no obligation and no hard sell.
Who it's for
- Shopify or D2C brands with consistent monthly sales
- Products customers can buy again: consumables, beauty, wellness, food, pet, apparel, home
- On Klaviyo or a similar platform, or ready to move
- Want one team to own email, SMS and retention end to end
Probably not a fit
- Pre-launch stores or brands still finding product-market fit
- One-time purchases with no reason to reorder
- Looking only for one-off email designs
- Looking for guaranteed numbers before we've seen your data
Get my free LTV audit
Why now: every month, new subscribers go unconverted and first-time buyers go without the right follow-up, and both get harder to win back.
How it works
From application to a running program.
- 1
Apply
Two-minute form about your store, platforms and goals. It tells us whether we can genuinely help before anyone books a call.
- 2
We audit
With read-only access we review your pop-ups and sign-up offers, welcome and abandonment flows, campaigns, SMS, deliverability, loyalty and subscriptions.
- 3
Walkthrough
A GrowLTV strategist walks you through what we found and hands over a prioritized fix list. It's yours to keep.
- 4
We run it
If it's a fit, our team takes over: building, sending, testing and reporting, with you approving along the way.
Who does what
You
- Share access and brand guidelines
- Approve plans and creative
- Tell us about launches and stock
GrowLTV
- Strategy and calendar
- Copy, design and build
- QA, sending and list health
- Testing and monthly reporting
Who you'll work with
Built by ecommerce operators, not account managers.
GrowLTV is built by people who have run ecommerce businesses hands-on: paid acquisition and creative, Shopify conversion, offers, email and SMS, retention, analytics and operations. That's why we judge every flow, campaign and program by one thing: whether it makes money for the store.
Strategy is led from our headquarters in Austin, Texas. Dedicated execution teams in India and the Philippines handle the writing, design, building and QA, so the plan doesn't just get approved; it ships. You get one point of contact and a clear view of what's going out and why.
What you can count on
Straight answers
If a channel or tool isn't worth it for your store, we'll say so.
Your accounts, your data
Everything we build lives in your platforms and stays yours.
Measured on revenue
We report on owned-channel revenue, first-order conversion, repeat rate and LTV, not open rates.
Nothing hidden
You see the plan, the calendar and the reasoning before anything is sent.
FAQ
Questions, answered.
Who is this for?
Ecommerce and D2C brands, mostly on Shopify, that already have steady sales and sell products customers can reasonably buy again: think beauty, wellness, food and drink, pet, apparel and home. If you're pre-launch or still finding product-market fit, the LTV Leak Finder and a solid starter setup will serve you better than an agency.
What exactly do you handle?
Owned-channel marketing across the whole customer lifecycle. For the first order: pop-ups and list growth, welcome series, browse, cart and checkout abandonment, and first-purchase nurture. After it: post-purchase, replenishment, loyalty, referral, subscription and win-back programs. Across both: Klaviyo email, SMS, ManyChat and WhatsApp automation, deliverability and LTV analytics. Strategy, copy, design, build, QA, sending and reporting are all included in the work.
Isn't this just retention? We need more first orders too.
Both. Email and SMS drive a big share of first orders: the pop-up that captures a visitor, the welcome series, browse and cart recovery, and nurture for subscribers who haven't bought yet. We own that whole path, then the repeat side after the first order. The name says what we're measured on: lifetime value, which starts with the first purchase.
We already have Klaviyo set up. Will this still help?
Usually, yes. Most accounts we look at have a pop-up and flows that were built once and never revisited, subscribers who never get a reason to buy, campaigns sent to the whole list, and SMS duplicating email. The audit shows you exactly what's there, what's missing and what to fix first, whether or not you hire us.
How quickly will we see changes?
We start by fixing flows and settings that are already live and getting traffic, so changes go out early in an engagement. How fast that shows up in revenue depends on your traffic, list and purchase cycle, so we won't promise a timeline we can't control.
How does pricing work?
It depends on scope: how many channels, how many campaigns and how much build work you need. We share a clear proposal after the audit, once we know what your store actually needs. The audit itself is free and carries no obligation.
What's included in the free audit?
A review of your first-order funnel (pop-ups, sign-up offers, welcome series, abandonment and nurture), your full flow map, campaigns and segments, SMS and chat, deliverability health, and loyalty, referral and subscription setup, followed by a walkthrough and a prioritized fix list you keep.
Which platforms do you work with?
Klaviyo for email and SMS, Postscript and Attentive for SMS, ManyChat for Instagram, Messenger and WhatsApp, Recharge and Skio for subscriptions, plus the common Shopify loyalty, referral and review apps. If you're on something else, tell us in the application.
Who will we actually work with?
A GrowLTV strategist leads your account from our Austin, Texas headquarters and owns the plan. Dedicated execution teams in India and the Philippines handle writing, design, building and QA. You get one point of contact and a clear view of what's shipping.
How much of my time does it take?
Mostly approvals. Onboarding needs access and your brand guidelines; after that it's reviewing plans and creative, and telling us about launches, stock and promotions.
Do you guarantee results?
No, and be wary of anyone who guarantees a number before seeing your data. What we commit to is clear: a transparent plan, work that ships on schedule, and reporting on owned-channel revenue, repeat rate and LTV so you can judge the results yourself.
Do you run paid ads or build websites?
No. We focus on the channels you own: email, SMS, chat, loyalty, referrals and subscriptions. We're happy to work alongside your ads agency or in-house team so acquisition and lifecycle work pull in the same direction.
Find out what your subscribers and customers could be worth.
Apply for the free LTV Growth Audit and we'll show you where first and repeat orders are leaking, and what to fix first.
Get my free LTV auditFree. No obligation. You keep the fix list either way.
Not ready to talk yet?
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