Free tool · about 2 minutes

The LTV Leak Finder.

Fifteen yes-or-no questions about your list growth, first-order flows, email, SMS, chat, loyalty, referral and subscription setup. Answer honestly and you'll see exactly where first and repeat orders are slipping away, and what each fix involves. Results appear instantly, no email required.

  1. 1Answer each question Yes, Not sure or No
  2. 2See your leaks, grouped by lifecycle stage
  3. 3Get the fix for each one, free

0 of 15 answered

List growth & first order
Does your site have a sign-up pop-up or quiz, with an offer, reviewed in the last six months?

If not: Run a well-timed pop-up or quiz with an offer that fits your margins, separate mobile and desktop versions, and email plus SMS consent captured properly.

Does your welcome series do more than deliver a discount code?

If not: Build a 3–5 message welcome that tells the brand story, answers common objections and shows best-sellers before the code expires.

Are browse, cart and checkout abandonment flows all live and reviewed in the last six months?

If not: Run separate browse, cart and checkout flows with timing, copy and offers matched to how close the shopper was to buying.

After the welcome series ends, do subscribers who still haven't bought keep hearing from you with something other than discounts?

If not: Add a first-purchase nurture track for subscribers who haven't ordered: education, reviews you already have, product finders and occasional, well-timed offers.

Repeat orders
Do first-time buyers get a different post-purchase journey from repeat buyers?

If not: Split post-purchase by order count: onboarding and how-to for first-timers, loyalty and cross-sell for repeat buyers.

Do reminders or cross-sells go out based on when customers typically reorder?

If not: Use your own order data to time replenishment and next-product messages to each product's natural reorder window.

Is there a win-back flow for customers who haven't ordered in a while?

If not: Build a win-back sequence triggered past your typical reorder gap, then sunset non-responders to protect deliverability.

Campaigns & deliverability
Do campaigns go to different segments rather than the whole list?

If not: Segment by engagement, purchase history and value so each send reaches the people most likely to act on it.

Is your sending domain authenticated (SPF, DKIM, DMARC) and do you suppress long-unengaged profiles?

If not: Authenticate a branded sending domain, set a DMARC policy, and run sunset and re-permission rules for unengaged profiles.

SMS & chat
Does SMS have its own role, rather than repeating your emails?

If not: Reserve SMS for timely, high-intent moments, add two-way replies, and set frequency rules across email and SMS.

Are Instagram, Messenger or WhatsApp messages automated (comment-to-DM, FAQs, product finders)?

If not: Set up ManyChat comment-to-DM, FAQ and product-finder automations that also capture email and SMS consent.

Loyalty, referral & subscriptions
Do you run a loyalty or VIP program that customers actually use?

If not: Design points or tiers around the behavior you want more of, then feature them in flows, campaigns and on site.

Do happy customers have a simple way to refer friends?

If not: Launch a give-get referral offer that fits your margins and prompt it at the moments customers are happiest.

If your products get used up, do you offer subscribe-and-save with skip, swap and pause before cancel?

If not: Offer subscriptions on replenishable products with a clear incentive, and add skip, swap, pause and save flows before cancellation.

Measurement
Do you know your sign-up to first-order conversion, repeat purchase rate and time to second order?

If not: Track sign-up to first-order conversion, repeat rate, time to second order and LTV by first-order month in a monthly scorecard.

The free audit · Expert-led

A masters-level retention teardown, free, and the fix list is yours.

Most audits are a sales call in disguise. This one is the actual first step of the work: our retention specialists go through your accounts by hand, from the first sign-up to the repeat order, and hand you the plan.

The Retention Masters AuditFree

  1. 01

    First-Order Funnel Review

    Pop-ups and sign-up offers, the welcome series, browse, cart and checkout recovery, and nurture for subscribers who haven't bought yet.

  2. 02

    Flow Gap Map

    Every automated flow you have from sign-up to win-back, every one you're missing, and which ones are leaking.

  3. 03

    Campaign & Segment Teardown

    Who gets what, how often, and where one-size-fits-all sends are costing you.

  4. 04

    SMS & Chat Check

    Whether SMS, Instagram, Messenger and WhatsApp each have a real job, or just echo email.

  5. 05

    Deliverability Health Check

    Sending domain authentication, list hygiene and engagement signals that decide inbox placement.

  6. 06

    Loyalty, Referral & Subscription Scan

    Which programs fit your products and margins, and how the ones you run are performing.

  7. 07

    Prioritized Fix List

    Everything our specialists found, ranked by likely impact and effort, so you know exactly what to do first.

  8. 08

    Strategist Walkthrough

    A call with the GrowLTV retention strategist who reviewed your accounts, to go through the findings, answer questions and talk through options.

Yours to keep, either way

Use the fix list with your own team, another agency, or us. There's no obligation and no hard sell.

Who it's for

  • Shopify or D2C brands with consistent monthly sales
  • Products customers can buy again: consumables, beauty, wellness, food, pet, apparel, home
  • On Klaviyo or a similar platform, or ready to move
  • Want one team to own email, SMS and retention end to end

Probably not a fit

  • Pre-launch stores or brands still finding product-market fit
  • One-time purchases with no reason to reorder
  • Looking only for one-off email designs
  • Looking for guaranteed numbers before we've seen your data
Get my free Retention Masters Audit

Why now: every month, new subscribers go unconverted and first-time buyers go without the right follow-up, and both get harder to win back.

Free Retention Masters Audit